The Alokya Family

The soul of Alokya


CEO and co-founder Simran Kedia embodies the soul of Alokya. Her vision of a sustainable way of life is the guiding force behind our brand. Having completed her former studies in her hometown, Simran’s bachelor’s degree from Mount Carmel College, Bengaluru, was eventful and exposed her to the intricacies of the world. However, she developed the skills required to change the world during her MBA at Narsee Monjee Institute of Management Studies (NMIMS).

After her corporate stint at Adani group, she had finally found her calling in Alokya and has since diligently pursued it. She utilises her experiences to operate and manage the brand. Simran is closely involved in every aspect of the brand. It is her passion project.

A natural humanitarian, Simran is fond of the seas and the mountains. Yoga is a significant part of her life, but not more than appetising delicacies and her favourite ‘Chai.’


Reetu Kedia, an entrepreneur at fifty years young, is the co-founder of Alokya. She established Alokya with her capable children, Simran and Subham. With a bachelor’s degree from Handique Girls’ College, Guwahati, she had never abandoned her attachment to art and handiwork, even after her marriage. She has always been exceptionally skilled in tinkering and creating unique art and craft pieces. She instilled this love and appreciation for art in her two children, which led to the foundations of Alokya being laid.

Reetu is the personification of strength as she leads the room with her bold nature and iron-will. She is rightly incharge of operations at Alokya.

A creative at heart, Reetu’s ingenuity reflects in her daily life - from her exceptional collection of ‘Dupattas’ to her innovative twist to traditional dishes.

The creator

The brains behind Alokya


Subham holds a bachelor’s degree in Chemical Engineering from the IIT, Kharagpur and a master’s degree in Operation Research from Columbia University. He worked as a management consultant for McKinsey & Company for three years and now is a Strategic Initiatives Manager in the Growth Strategy team of ConnectWise based out of Boston.

While abroad, Subham has developed an impressive roster of personal connections and professional achievements. However, his ingrained connection to his home country, culture, and desire to make a difference enabled him to establish Alokya with his family. Also, he is an incoming MBA candidate (Class of 2025) at The Wharton School of the University of Pennsylvania.


The stars had aligned for our Head of Content - Binita Oraon, with the position at Alokya. It perfectly combined two of her passions - art and literature. Binita has a bachelor’s degree in English Language and Literature from Salesian College, Siliguri, and a master’s degree in the same field from the University of Delhi.

With a keen eye for detail, Binita uses years of writing and research skills to play wordsmith and pen down the stories Alokya wants to share. Apart from writing about art and literature, Binita dabbles in the marketing aspects of the brand.

Binita has almost a decade of experience in art classes and has kept the flame alive by being a weekend artist. A pop-culture fiend, she lives music and loves to experiment with different cuisines. Binita is most content when left alone with her current obsession book or manga.

The wordsmith